Thursday 20 November 2014

WORD OF THE DAY



20-NOV-2014

 Gleichschaltung


PRONUNCIATION:
(GLYK-shalt-toong)


MEANING:
noun: The forced standardization of political, economic, and cultural institutions, as in an authoritarian state.


ETYMOLOGY:
From German gleichschalten (to bring into line), from gleich (same) + schalten (to switch, turn). The term was used by the Nazi regime for totalitarian control. Earliest documented use: 1933.


USAGE:
"I think they will see them as a small part of a pattern of the destruction of the independence not only of the medical profession, but of all professions, that is part of the great bureaucratic Gleichschaltung of British society."

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